Puebla city of knowledge
and cultural metropolis once again
the capital of Baroque


Museum of the Baroque

Let yourself be enchanted

by an extraordinary place (+)...

The Baroque was one of the most prolific periods in Western history. During the 17th and 18th centuries it permeated political and economic systems and transformed the conception of nature through innovations in thinking, creating, viewing, and lifestyle.

The Baroque is also an aesthetic understanding of contemporary existence. It’s a sensibility that allowed for a revolution in thought and creativity, which is revealed again in the eyes of philosophers, artists, and intellectuals through their various modes of expression: visual arts, fashion, literature, advertising, mass communication, economy, tourism, and science among others. (+)

Design Aims

Listen to the


of time, it will tell you
its story (+)...

The enormous cultural patrimony of Puebla and Mexico serve as the focus to describe this key period in world history and the principles of the Baroque aesthetic, as well as its impact on all spheres of European and Latin American society in the 17th and 18th centuries.

The content of the Museo Internacional del Barroco is the result of planning the best way to approach the subject and to transmit its messages to visitors through the very languages of the Baroque to convey direction, coherence, and identity to the elements of the exhibition design, the didactic content, and state-of-the-art audiovisuals. (+)

Dreams and


Let your mind

take flight,

perhaps to places you’ve
never been able to forget ...


Characteristics of the MIB

This isn’t an ordinary place,

it’s magical (+)

  • Its International Character (+)

  • The Museum’s Integral Vision of the Baroque (+)

  • Didactic Profile and Information Center (+)


Experience the sublime

known as art (+)...

Art and History
Promoting knowledge of historical, scientific, and cultural events that had repercussions on art, detailing the close times between the Spanish motherland and the Viceroyalty of New Spain; showing the relevance of the Baroque in today’s culture, art, and daily life, including music, theatre, fashion, literature, and architecture

Art and Society
Illustrating relevant political, economic, and social aspects and their impact on art, highlighting the aesthetic and cultural codes that arose from viceregal and mestizo contexts that ethnically and culturally consolidated our identity

Art and Space
Showing the geographic diversity of Baroque art; its distinctive local and regional traits, taking into account the technical advances that made it possible for ships to regularly ply the seas, as a precedent of globalization, resulting in syncretic works of art


is nothing more than a tree,

it should grow in harmony
with its surroundings (+)...

As an example of the aesthetic achievements of our time, the Museo Internacional del Barroco has been created referencing the most up-to-date exhibition design tendencies by the firm of Japanese architect Toyo Ito, the Pritzker Architecture Prize laureate in 2013. (+)

Do You Want
to know how takes shape
an idea?